Saturday, August 30, 2008

Niche Site Case Study Follow-Up

Well, it's been 9 months since my original niche site case study, so I thought it would make sense to revisit it and see how the site is doing.

If you followed the original case study, then you know that my goal was to earn $3 a day with a small, niche content site. I tried a number of monetization methods, but AdSense was the only really successful one.

To get the site ranked in Google, I put it in the 3WayLinks.net network. I also distributed 10 unique articles to a few article sites (most notably EzineArticles.com). After my last post about the case study, I also submitted the site to a few dozen social bookmarking sites using this software. That's all the link building I've done.

The site has maintained a top ten ranking for 4 of the last 6 months. In January I had some server problems that caused the site to be down for a few days, and that knocked it out of its rankings for two months! That goes to show you how important up-time is to Google. Fortunately I was able to resurrect it by adding a blog to the site. That blog jumped the site back into the top 10.

The site is currently #3 for its primary and secondary keywords, and #5 for a third major set of keywords. To date, it has earned $757 from AdSense, or about $2.75 per day. My goal was $3 a day, and it's well passed that now, but the two months it spent off the first page of Google because of the server problems is currently keeping the overall average down. For the Month of May, the site has averaged $4.90 per day in AdSense, and is set to outpace its best month to date (December 2007) both in earnings and in traffic.

I know you guys like to see screen shots and charts, so here are a few:

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